If you like to be surprised by the ads you see on February 7th during Super Bowl XLIV, close your eyes, hum a tune and click to read the next article. *Do not read on*. You have been warned. From – http://adland.tv
With some of the usual suspects like FedEx, GM and Pepsi sitting on the sidelines for the first time in years, here’s what and who you can expect to see during this year’s Super Bowl. As more becomes available, we’ll be updating this post.
First Half:
Cars.com will continue its ’Confidence’ campaign by DDB Chicago with one 60-second commercial that will air in the first half.
First Quarter:
GoDaddy.com – 1 :30 in 1st Quarter featuring Danica Patrick done my GoDaddy Productions (in-house). One of the two spots is titled “Movies” and will feature Patrick in spoofs of movies from “Weird Science” to “Flashdance” with an internet extended version.
Bridgestone – 1 :30 in 1st Quarter by Richards Group, Dallas.
Second Quarter:
Dockers – 1 :30 in 2nd Quarter by DraftFCB
Careerbuilder – 1 spot in the 2nd Quarter. UGC part of a “Hire my TV ad” contest.
Dr Pepper Snapple Group – :30 in 2nd Quarter promoting Dr Pepper Cherry line with Gene Simmons and the rest of KISS. Agency is Deutsch, Los Angeles
Hyundai Motor – 1 :30 in 2nd Quarter by Innocean Worldwide Americas, Irvine, CA for unknown car lines
TRUTV – :30 promoting the cable network with creative by Grey
