Congratulations! Your business is now ready to sell B2B via the web. Internal discovery of the B2B eCommerce program and portal is underway and internal sentiment suggests a replica of the B2C site. The ordering process needs to be brought online and if the development team can do a quick reboot of the B2C site on a subdomain the wholesale team can begin selling there in no time.
Not so fast.
Building the B2B site is conceptually and functionally different from the B2C site and needs separate treatment.
Repeat – it’s not carbon copy.
Orders will neither be passed through the system similarly nor fulfilled similarly. The user experiences (yes the ‘s’ is intentional, more below) will completely different. It will hit the general ledger differently. Payment and shipping terms will (likely) differ. There will also be wholesalers that want to order via phone or fax. Continue reading Build Your B2B eCommerce Program and Portal