Don’t Focus on Meeting Goals, Focus on Exceeding Them

This morning, I came across the umpteenth article about how to ‘meet or exceed’ >>insert goal/vision/etc.<< (yeah that memorable…might have been a solid article but once I saw ‘meet and exceed’ s/he lost me).

Huh? Why isn’t is just exceed?

Businesses design contracts to exceed SLAs. Not exceeding customer expectations will sink a business. Professional athletes workout physically and mentally year round to exceed expectations and land that sweet contract.

When someone writes ‘meet and exceed’, is it just mindless regurgitation of established (but tired) phrasing? Have we, as a society, reduced ourselves to the point where the status quo is OK?

Am I completely missing something?

I can’t fathom why you wouldn’t want to exceed expectations in any realm, for any audience…

For your boss.

For your customers.

For your family.

…for you Continue reading Don’t Focus on Meeting Goals, Focus on Exceeding Them